The only time I shop at Top Shop is when I am with Serena and we are shopping for clothes for an event or a seasonal update. We make use of their Personal Shopper service because the sales associates have a vast knowledge of the merchandise, the area is comfortable with sofas and large dressing rooms, and the associate runs all over the various departments collecting shoes and accessories. The entire experience is relaxed and enjoyable. Best of all, the service is entirely free of cost. This past August we needed to look for a dress that Serena could wear to a wedding, and I suggested that we begin our search at Top Shop; both the price point and style are usually spot on. As I predicted, it was the right place and we found the dress within the first 10 minutes with the help of a personal shopper. I wanted to get Serena a couple of other pieces that were on sale and the personal shopper suggested that I try on this orange silk dress because she thought it would suit me and it was marked down to $30.00…. yes, you read that correctly, $30.00! I can totally change the look of the dress from sophisticated to edgy, by buttoning the sleeve to the shoulder and adding a wide belt and fabulous sandals. This is the piece de resistance, thereby marking down each look by half…well you do the math.